Our Story Started Small
Back in 2018, we were just two financial advisors sitting in a tiny Bangkok office, frustrated by how complicated everyone made family budgeting seem. Families would come to us overwhelmed by debt, confused by investment options, and worried they'd never get ahead.
What struck us most was how smart these people were — teachers, engineers, small business owners — but they'd been given advice that didn't fit their actual lives. Generic budget templates that ignored Thailand's unique financial landscape. Investment strategies copied from Western markets that made no sense here.
So we decided to build something different. Financial guidance that actually worked for Thai families, in the context of their real lives, real incomes, and real goals.